British American Tobacco

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About British American Tobacco

We have never believed that ‘one size fits all’. Our portfolio of more than 250 brands is based on distinct ‘must-win’ consumer segments - international, premium, lights and adult smokers aged under 30 (ASU30).

Our four Global Drive Brands - Dunhill, Kent, Lucky Strike and Pall Mall - cover the premium and value for money price segments. They grew by 4 per cent in 2009, or 8 billion more cigarettes.

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